The Right Dose
Discovery, operations, compliance. Exactly as much AI as a med spa needs.
AI is a huge subject. This course stays in one narrow lane: winning with it in a med spa. Three pillars, four tools with one job each, and a certificate you can put on LinkedIn. It's built for a busy week: 25 sittings of 15 to 20 minutes, about 7.6 hours in all. Three sittings a week and you're done in about five weeks, and the course remembers where you stopped on any device.
How patients find a med spa now, what the AI answer says about yours, and the handful of inputs that change it.
The daily work: patient messages, marketing, meetings into SOPs, hiring, numbers. Done in your voice, in a fraction of the time.
Which account can hold what data, the words you can't write, what a human signs off on, and the quarterly re-check.
Four tools. One job each.
If a tool doesn't serve discovery, operations, or compliance, it isn't in the stack.
About 20 minutes a month. Run the search prompts, read what it says about you, find the source it pulled from.
The daily tool. Writes like you because your voice profile lives in its Instructions.
Dictation everywhere. Spoken words carry your real tone; typed ones flatten it.
Internal meetings only. Notes drop into Claude and come out as SOPs and follow-ups.
What's inside
Every lesson is written, short, and built to be done, not watched: a one-line hook, numbered steps with a screenshot each, the exact prompt with a copy button that fills in your med spa's details, and a check for what good looks like. Where Claude and ChatGPT disagree, a head-to-head shows you why.
Intake
What you'll have in 30 days · Three pillars, four tools, one lane · Which account you're on decides what you can paste · Three rules you never break
Prep
Claude, set up to sound like you · Wispr Flow, talk instead of type · Granola, for every internal meeting · ChatGPT, set up for searching
Contraindications
Your AI use policy · Compliance notes
The Treatment Plan
How to ask for things · Service margins, part 1: build the book · Service margins, part 2: read it · Vendor samples, counted · Your KPI Snapshot · Competitors, once a month · Inventory and expiration · Licenses and compliance dates · Reputation and review replies · Job: Patient messages · Job: Marketing that stays legal · Job: From staff huddle to SOP · Job: Back office
How Did You Hear About Us?
Cowork runs the month · The search path changed · Search yourself · The seven inputs AI reads · Map what patients actually ask · Head-to-head: who answers the search question best? · Fix your Google Business Profile · Reviews AI can read · Website pages that answer the question · When AI is wrong about you · Images with ChatGPT · The Touch-Up
Aftercare
Your 30-day plan, two versions · Where this goes next · Claim your certificate
Three rules you never break
No patient info in a consumer account
Names, phone numbers, photos, chart notes, anything. Initials and made-up examples only.
No claim you can't defend
"Permanent," "safe," "painless," "no downtime." AI writes these freely, so a person trims them before anything posts.
A human reads it before it leaves
Every message, post, and care sheet. AI gets dates, dosages, and prices wrong with total confidence.
Pricing
One license, used inside one practice. Lifetime access, every update, and the certificate.
- All 38 lessons and every download
- The scorecard, prompt builder, and every workbook and template
- Certificate for LinkedIn and Instagram
- Every update as the tools change
- Everything in the course
- A 60-minute call with Michael Zanetti: your Visibility Score, your voice profile, and your first three fixes
Pay by card or bank transfer (ACH). Have a coupon code? Enter it at checkout. Sciton Success Builder points: 1 point, and the course is included in All-Access.